Check it! There’s this cool new thing called Womply, based in Washington, D.C., and they’re giving people something called “Effortless Offers.” Gosh, this card-linked offer space has gotten crowded quickly.
So let’s sort this out. Womply is similar to Offermatic and Swipely (based in Providence, RI). We all give card-linked offers (paperless redemption, no coupons or vouchers) with savings paid out in the form of automatic rebates. But here’s how we’re different from a consumer perspective:
Arnaud Collin, our VP of Marketing and Product Management, demoed OfferMatch technology last night at SF New Tech’s Innovations in Commerce event. Check out a video of his presentation below!
From a piece by Rick Moss on Forbes.com, regarding Living Social’s promotion with Whole Foods:
“Whole Foods is, in essence, placing a $10 – $15 million bet (1 million deal cap times $10 discount each, plus LivingSocial commissions of up to 50 percent) that the publicity, new shopper acquisition, basket lift, and change in long-term shopper behavior driven by this program will outweigh the costs,” he commented on RetailWire. “The tragedy is that, at the end of the day, it will be impossible for Whole Foods to tell what the real ROI and impact was.”
It seems that America’s disenchantment with daily deals has begun (or rather, may be in full swing)!
Various media outlets, including Bloomberg, the Washington Post, and the Wall Street Journal, reported that Yelp is scaling back its deals service, Yelp Deals, dramatically, cutting its allotted staff for that service by half. Many have noted that this came close on the heels of Facebook’s announcement that it would shut down its daily deals feature.
There are far too many deals for Brazilians and bikini waxes. Deals are great, but why let someone near that area with hot wax unless you really trust them? Seems like a bad time to be paying someone you’ve just met less than he or she is accustomed to for providing that service.
Our visual designer, Omair, got this deal. Perhaps as a follow-up for the pole dancing?
Business jargon is annoying and fascinating. How the heck did people start saying “reach out” when they mean “ask”? And why does everyone want to be kept in the loop? Why is being in the loop such a great thing?
As if one loop isn’t confusing enough, there’s another loop we all have to worry about–the redemption loop, which TechCrunch co-editor Erik Schonfeld calls “the ultimate prize” if you can close it. Which Offermatic has! Woohoo. Too bad we didn’t get credit for it!
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Our UX designer, Noah, received this lovely offer for colon hydrotherapy. It invites him to “clean up with today’s deal.” Gross.
