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	<title>Comments on: How Mint.com, Groupon, and a burrito led to the founding of Offermatic</title>
	<atom:link href="http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/</link>
	<description>Automatic Savings</description>
	<lastBuildDate>Tue, 12 Jul 2011 01:29:27 +0000</lastBuildDate>
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		<title>By: African mango plus</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-15643</link>
		<dc:creator>African mango plus</dc:creator>
		<pubDate>Thu, 02 Jun 2011 06:38:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-15643</guid>
		<description>&lt;strong&gt;&quot;I had the same dilemma, you would have to know alot about coding to accomplish such a task. This website tells you everything you need to know. http://bit.ly/16alVh&quot;...&lt;/strong&gt;

&quot;Nowhere — by definition. You cannot have something that is both cheap and premium, that is a contradiction in terms.&quot;...</description>
		<content:encoded><![CDATA[<p><strong>&#8220;I had the same dilemma, you would have to know alot about coding to accomplish such a task. This website tells you everything you need to know. <a href="http://bit.ly/16alVh" rel="nofollow">http://bit.ly/16alVh</a>&#8220;&#8230;</strong></p>
<p>&#8220;Nowhere — by definition. You cannot have something that is both cheap and premium, that is a contradiction in terms.&#8221;&#8230;</p>
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		<title>By: http://earthwaterfireair.com/the-art-of-war/zhao-an-xin-bingfa-the-anxin-art-of-war/4-evaluation-of-strategies/</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-6841</link>
		<dc:creator>http://earthwaterfireair.com/the-art-of-war/zhao-an-xin-bingfa-the-anxin-art-of-war/4-evaluation-of-strategies/</dc:creator>
		<pubDate>Wed, 04 May 2011 08:16:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-6841</guid>
		<description>&lt;strong&gt;Trackback Post On Anxin&#039;s Blog...&lt;/strong&gt;

...An older post that I hadn&#039;t seen before but which...</description>
		<content:encoded><![CDATA[<p><strong>Trackback Post On Anxin&#8217;s Blog&#8230;</strong></p>
<p>&#8230;An older post that I hadn&#8217;t seen before but which&#8230;</p>
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		<title>By: How to improve speed reading</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-191</link>
		<dc:creator>How to improve speed reading</dc:creator>
		<pubDate>Thu, 01 Jul 2010 21:08:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-191</guid>
		<description>My wife and I believe you could have a fairly good blog here... today was my initial time coming here..i just happened to appear across it performing a google research. anyway, outstanding post..i&#039;ll be bookmarking this site for sure.</description>
		<content:encoded><![CDATA[<p>My wife and I believe you could have a fairly good blog here&#8230; today was my initial time coming here..i just happened to appear across it performing a google research. anyway, outstanding post..i&#8217;ll be bookmarking this site for sure.</p>
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	<item>
		<title>By: Caner</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-181</link>
		<dc:creator>Caner</dc:creator>
		<pubDate>Wed, 30 Jun 2010 07:48:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-181</guid>
		<description>Hi, the idea is great. Can&#039;t wait to see it in my country.</description>
		<content:encoded><![CDATA[<p>Hi, the idea is great. Can&#8217;t wait to see it in my country.</p>
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	<item>
		<title>By: chanel handbags</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-30</link>
		<dc:creator>chanel handbags</dc:creator>
		<pubDate>Thu, 20 May 2010 06:10:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-30</guid>
		<description>much appreciated lots, I have to comment that your blog is excellent!</description>
		<content:encoded><![CDATA[<p>much appreciated lots, I have to comment that your blog is excellent!</p>
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		<title>By: Ketharaman Swaminathan</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-9</link>
		<dc:creator>Ketharaman Swaminathan</dc:creator>
		<pubDate>Thu, 06 May 2010 12:17:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-9</guid>
		<description>I was under the impression that Mint makes offers not only for financial products but also for items of everyday purchase. Since I have not linked any of my bank or credit card accounts to Mint due to security concerns, I don&#039;t receive any offers from Mint and have to take your word for it that Mint&#039;s offers only pertain to financial products - which, I readily agree with you, are quite difficult to avail. Since Offermatic promises deeply discounted offers without any bearing on how many others sign up for them, I expect an even brighter future for Offermatic than for GroupOn and its clones. Best wishes!</description>
		<content:encoded><![CDATA[<p>I was under the impression that Mint makes offers not only for financial products but also for items of everyday purchase. Since I have not linked any of my bank or credit card accounts to Mint due to security concerns, I don&#8217;t receive any offers from Mint and have to take your word for it that Mint&#8217;s offers only pertain to financial products &#8211; which, I readily agree with you, are quite difficult to avail. Since Offermatic promises deeply discounted offers without any bearing on how many others sign up for them, I expect an even brighter future for Offermatic than for GroupOn and its clones. Best wishes!</p>
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		<title>By: Shafqat Islam</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-6</link>
		<dc:creator>Shafqat Islam</dc:creator>
		<pubDate>Fri, 30 Apr 2010 08:06:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-6</guid>
		<description>This idea could and should absolutely crush it. I spent some time thinking about it - and I think the analogies to Mint if Blippy are too simplified.

My thinking: Mint is a Yodlee front-end (so are you) but Mint helps people organize their finances. Yawn. Great tool, but nothing earth shattering. They made money via lead gen and sold me mortgages or new credit cards etc. Again, yawn. Great business, but not earth shattering (and it still exited for 200M).

Blippy takes user&#039;s CC and bank accounts like Mint and socializes it. I really dont understand why I would give them my private details just to share it with my friends.

But what you&#039;re doing is combining the Mint/Blippy base model with the extremely powerful idea of GroupOn. Except unlike GroupOn, you have much more than an email address. You have my entire financial history and all my likes/desires/intent captured. That is an advertisers dream (both local and national advertisers). What more can they ask for then targeting people who are proven spenders on their service/product in the recent past? Simply brilliant.

Now how you sign up advertisers, especially local, is the hard part. From everything I know and read, signing them up is a real grind and requires feet on the street, large sales team, education etc.

Good luck!</description>
		<content:encoded><![CDATA[<p>This idea could and should absolutely crush it. I spent some time thinking about it &#8211; and I think the analogies to Mint if Blippy are too simplified.</p>
<p>My thinking: Mint is a Yodlee front-end (so are you) but Mint helps people organize their finances. Yawn. Great tool, but nothing earth shattering. They made money via lead gen and sold me mortgages or new credit cards etc. Again, yawn. Great business, but not earth shattering (and it still exited for 200M).</p>
<p>Blippy takes user&#8217;s CC and bank accounts like Mint and socializes it. I really dont understand why I would give them my private details just to share it with my friends.</p>
<p>But what you&#8217;re doing is combining the Mint/Blippy base model with the extremely powerful idea of GroupOn. Except unlike GroupOn, you have much more than an email address. You have my entire financial history and all my likes/desires/intent captured. That is an advertisers dream (both local and national advertisers). What more can they ask for then targeting people who are proven spenders on their service/product in the recent past? Simply brilliant.</p>
<p>Now how you sign up advertisers, especially local, is the hard part. From everything I know and read, signing them up is a real grind and requires feet on the street, large sales team, education etc.</p>
<p>Good luck!</p>
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		<title>By: Art Vandilet</title>
		<link>http://www.offermatic.com/blog/2010/04/15/how-mint-com-groupon-and-a-burrito-led-to-the-founding-of-offermatic/comment-page-1/#comment-3</link>
		<dc:creator>Art Vandilet</dc:creator>
		<pubDate>Thu, 29 Apr 2010 08:24:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.offermatic.com/blog/?p=22#comment-3</guid>
		<description>I think this space is heating up and you&#039;re one of the first guys to hop on this...I&#039;d like to check out the product and see how you folks are really different from Blippy and Mint.  Seems promising, let&#039;s see if you guys deliver too.</description>
		<content:encoded><![CDATA[<p>I think this space is heating up and you&#8217;re one of the first guys to hop on this&#8230;I&#8217;d like to check out the product and see how you folks are really different from Blippy and Mint.  Seems promising, let&#8217;s see if you guys deliver too.</p>
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