So let’s sort this out. Womply is similar to Offermatic and Swipely (based in Providence, RI). We all give card-linked offers (paperless redemption, no coupons or vouchers) with savings paid out in the form of automatic rebates. But here’s how we’re different from a consumer perspective:

Another important difference: We’re on the best coast

But enough pettiness. Womply, we wish you the best. Cute mascot.

Tell us what you think!

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Congrats to the other Best of Show winners and all the other presenters! And to those who voted for us, thanks!

We’ve given merchants a way to create offers based on the predicted lifetime value (LTV) of a customer using spend category insights and detailed campaign reporting (e.g. how many people take advantage of an offer, what percentage of them come back, how often they come back, and how much they spend each time). Bam. Redemption loop closed.

Check out our press release for the official announcement. And hit us up with any questions or comments you have!

“Whole Foods is, in essence, placing a $10 – $15 million bet (1 million deal cap times $10 discount each, plus LivingSocial commissions of up to 50 percent) that the publicity, new shopper acquisition, basket lift, and change in long-term shopper behavior driven by this program will outweigh the costs,” he commented on RetailWire. “The tragedy is that, at the end of the day, it will be impossible for Whole Foods to tell what the real ROI and impact was.”

Womp womp.

1) A lot of people who happily pay full price at Whole Foods probably took advantage of the deal.

2) Who knows if first-time Whole Foods shoppers who used the deal will become loyal customers, or even occasional customers.

3) $10 was too good of an offer for customers with low lifetime value (LTV) and not good enough for those with high LTV.

All good food for thought, no? (No pun intended.)

Various media outlets, including Bloomberg, the Washington Post, and the Wall Street Journal, reported that Yelp is scaling back its deals service, Yelp Deals, dramatically, cutting its allotted staff for that service by half. Many have noted that this came close on the heels of Facebook’s announcement that it would shut down its daily deals feature.

Essentially people (both customers and merchants) are tired of daily deals and the space has gotten too crowded.

Bloomberg journalist Douglas MacMillan cites some telling statistics:

• In July, 38 daily-deal sites closed — more than the 36 that opened — while the industry experienced a 7 percent drop in revenue from the prior month in top North American markets, according to research firm Yipit Inc.
• Yelp has recently made about $10,000 per deal, compared with more than $30,000 at the beginning of the year.
• More than half, or 52 percent, of U.S. consumers who use daily-deal services say they feel “overwhelmed” by the number of e-mails they receive about deals on a daily basis, according to a survey conducted earlier this year by PriceGrabber, a division of Experian Plc.

Groupon and Living Social are still well on top of the daily deal dogpile, but a statistic that MacMillan did not include was that Groupon’s average sales per sales rep dropped from $172,000 in Q1 to $138,000 in Q2–seemingly good justification for why Yelp is reallocating its sales staff to other (presumably more profitable) areas.

Our visual designer, Omair, got this deal. Perhaps as a follow-up for the pole dancing?

As if one loop isn’t confusing enough, there’s another loop we all have to worry about–the redemption loop, which TechCrunch co-editor Erik Schonfeld calls “the ultimate prize” if you can close it. Which Offermatic has! Woohoo. Too bad we didn’t get credit for it!

Good health is important, as is good hygiene, but this just seems unnecessary. No one wants colon-related mail in their inbox. Even with a cute little reference to Galileo, an enema is an enema. (Try saying that 5 times fast).