Category Insights
Offermatic analyzes millions of customer transactions to differentiate your loyal customers from your occasional customers, and identify potential new-to-file customers who spend in your category but not with you. Based on these insights, we help you design campaigns which focus on the specific customer segments you need to meet your growth and retention goals.
Key metrics like Share of Wallet, Customer LTV, and Customer Mix allow you to see a breakdown of how customers spend in your category, and how your company stacks up against your competition.
